My mother’s wedding gift was a sewing machine, and she was determined to use that to get us to a better place. My first sounds were certainly that machine while I was kicking her belly.
I grew up in the City of Eternal Spring, Medellin, Colombia above my family’s small sewing company.
I helped most days after school as a child and then
staged fashion shows in high school with designs I created that my parents would sell to local stores.
After graduating from the best design college in the area, I worked designing collections for two major Colombian brands for ten years, then I
sold everything and moved to NYC.
In NYC, I started free-lancing for several brands and my designs got picked up by lots of stores. Adriana Lima even wore my pieces for Victoria’s Secret!
I developed a style based on the ultra-sexiness of my Colombian girls combined with the need for everyday fashion of the fast-paced, NYC girls.
Friends were always encouraging me to start my own brand. So, finally I took the plunge and created one of the first lingerie brands to develop modern styled, colorful, no-pad, no-wire bralettes and adjustable thongs. We are internally funded, utilizing small family run producers with high quality Colombian materials, always keeping an eye towards real sustainability.
Now more than 23 years and
46 collections later here we are!
Claudia Ochoa
Founder/Designer
CLO studio (CLO intimo)